The game has changed.

The game has changed for marketing guys. It's not any longer about brand creation. You can not push stuff on people.

Social media are changing the landscape. It's now about adding value, it's about building relationship.

It's people's choice. They may choose to listen to your marketing massage, but only if you are adding value. Only if the massage is relevant in the context.

Adopt or perish.

Context, Value & The New Marketing Economy

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