Is the social media another bubble?

What is the social media? Is there any substance?
Previous videos show enormous potential of this new fenomen.

But, ... is it for real?
Enjoy watching and decide for yourself.

The game has changed.

The game has changed for marketing guys. It's not any longer about brand creation. You can not push stuff on people.

Social media are changing the landscape. It's now about adding value, it's about building relationship.

It's people's choice. They may choose to listen to your marketing massage, but only if you are adding value. Only if the massage is relevant in the context.

Adopt or perish.

Context, Value & The New Marketing Economy

View more documents from Helge Tennø.

All change please, all change...

It's all change now, all change. Or is it?

Social media are taking world by storm. Online world.
We've got yet to see the real money here though. Or don't we see them already?

Smart online marketers are making good money out there.
Are you?

Welcome to the Revolution.

Social media change the way we communicate, they change the way we interact, they change the way we make decisions.

The Revolution is here. And you are part of it.
Numbers say it all.

Be a relevant part of the Revolution. Take advantage of the change,... the fundamental change in the way we communicate. If you haven't yet then you must adopt quickly. It is particularly important for the business world.

The internet marketing world is catching up fast although ... the change is faster for now.

Do you like bonuses?

Do you like bonuses? For me they are just distraction.
Yes, I know, I am confused marketer. That may be a reason ;)

But, aren't you confused with all these offers?
If you are trying to make some money online you've certainly signed for a number of newsletters and you've certainly seen faire share of sale letters.

It is harder and harder for these guys to sell their stuff,... so they offer bonuses. For me it is simply blunt stupid!
Why is that so?
Because it undermines the credibility of the primary offer. Is the offer so weak that it cannot support itself?
I know it does not necessary need to be a case. The market is so competitive that these guys feel compelled to up it, to sweeten it.

But here is the problem with the bonuses. They add to the confusion.

And here is why?
You go for some product because you need a solution to some of your problems. Now they offer you this solution (the primary offer, product) and then they add four, five or more bonus products. These brilliant [so they claim] products will also solve your problems.

But wait, wasn't that the original offer was the brilliant one. They are all brilliant, all are solution to your problems! Then which should I use?
I am confused!!

Not to mention the value claim. It is not uncommon that some gurus are trying to flog the product for $97. All while the value of the bonuses itself goes into thousands. Isn't it outrageous claim?/!
I mean come on!
And you can keep the bonuses even when you return the original product.

So what are the bonuses worth? Most of the time they are not worth much, if anything! They try to sell you some kind of training and in bonuses they will just recycle the information so it will seem ... like they are adding value. All the while they are only adding to the confusion.

Simplicity is worth a gold. Many times you will get a lot of value in the primary report. These kind of free reports are offered to prompt you to sign up for a newsletter or a mailing list.

Now, let's assume that the bonuses are real, that they are not just recycled information. Let's say that through joint venture partnership some other guy is offering his products as a bonuses to the primary offer. They are real value!
But, are they? Are they real value for you?
Do you need that kind of information at the moment? What was your primary concern? What was your primary need?

If you don't need them at the moment, then they are just adding confusion to your reality. They are distraction. And in the era of information overload the last thing you need is more information, more quick fix products.

It is actually easy for the internet marketing guru to offer bonuses. Here is why. They all try to sell some kind of money making products online. You are after money making opportunities. So all the bonuses are just complimentary.

Here is the problem with it again. They try to sell you this brilliant system that will instantly put money in your pocket. And as a bonus you will receive more products, systems, etc.
Now, what do you do? How do you apply it?
Aren't you confused? I am.

We all want to make money. Some of the products are brilliant and they can help you make real money online. But in order to succeed you need to focus. You need to apply the solution offered in the product and stick with it until it will prove to be successful or not.
The bonuses are just distraction. They may be a real value or not.
But are they for you right now?

Measure the results.

Results is the name of the game. And the final result is ... the money in your pocket ;)

You've got to measure the results you're getting from your online business efforts.

The best thing to start is with Google Analytics. It's fairly simply to set up and it tells you a lot about your marketing campaign. You shouldn't get confused. If in trouble, ask for help :)

Have a look.

Keep it Simple, Stupid!

Keep it simple.
All honest internet marketers will tell you, it's simple.
The online business is really simple. It all comes down to traffic and conversion.

I mean it's not easy. I didn't say that. It takes hard work to succeed online.

You need traffic to your web site and you need a way to convert this traffic into money in your pocket. It's that simple.

We are in it for money. It's business, nothing personal ;)

Take the offline business, shop of some kind. There it's all about location, location, location. The more people pass by, the more will drop by. Then it's up to you to sell.

Now online, it's all about information, information, information. People look on the Internet for the information. For a solution to their problems. That's why it's important that you provide a relevant, valuable information. Content is the king, so they say.

That's right, content is the king. The search engines loves fresh, unique, personalized content. This is a major reason why blogs are so highly listed. The higher you list with search engines the better your chance that people will visit your website. That's the offline equivalent of a passer by dropping by.

Here is however problem with a content. There's so much content on the Internet and every day literally thousands of new blogs, websites are added that most of us get easily confused. We live in the information era. And most of us struggle to get through to sort out a valuable and relevant information.

Here therefore is your chance. You've got to create a relevant, valuable content. At the same time: keep it simple. Keep your messages short. The biggest value you can provide nowadays is simplification, clarification.

Whatever topic you are writing about, whatever is your market niche if you can convey your massage in a simple, clear manner you will be a winner.

Somebody said that confused mind will not buy. If you will confuse your audience with too much information, even thought it will be relevant information, they will not buy. So, keep it simple.